Paid ads that earn their keep.
We run Google, Meta and TikTok ads for businesses that want straight answers about what's working. No vanity metrics, no jargon, no spend without a reason.
- Google, Meta, TikTok
- Your ad account, your data — always
- Weekly creative and audience testing
- Plain-English reporting on ROAS and CPL
From £395/mo· rolling monthly · 14 days' notice
Greater Manchester · UK-wide
Independent Manchester agency · Taprave Ltd · Companies House 15518364
Everything you need, nothing you don't.
Audience and offer strategy
Who you should be targeting and what you should be saying to them.
Ad creation
Static, video and carousel creative built to actually stop a thumb.
Landing pages
Pages built to convert the click, not just receive it.
Testing and iteration
Weekly testing of creative, copy and audiences so the ads keep getting cheaper.
Budget management
We move spend toward what's working and pause what's not. Always your money, never wasted.
Plain-English reporting
Monthly report focused on cost per lead and return on spend, not vanity metrics.
A simple, calm process.
We plan
Audience, offer, budget, creative angles. Agreed before a penny is spent.
We launch
Campaigns built in your own ad accounts so you always own the data.
We test
Weekly tweaks to creative, copy and targeting based on what the numbers say.
We report
A clear monthly review of cost per lead and what we're doing next.
We answer to results, not to retainers.
- Rolling monthly from day one · 14 days' notice
- Your ad account, your data, always
- Reports in plain English
- We'll tell you when to pause, not just when to spend more
- A Manchester team on the end of the phone
Cheaper leads, better jobs, work booked further ahead.
Home services trade, North West · £2,000 ad spend + £900 management · 90 days
A domestic services firm was burning £2k a month on Google Ads with a generic landing page and no call tracking. We rebuilt the funnel, tightened the audience and geo, and put a single-offer landing page behind every campaign.
Cost per lead
Blended across Search and Local Services.
Booked jobs per month
Jobs confirmed on the diary, not just enquiries.
Return on ad spend
Revenue tracked back to ads via call tagging.
Illustrative example based on typical outcomes for this type of engagement. Individual results vary. Ask us on a call for de-identified figures from live clients under NDA.
Simple, transparent ad management.
Three tiers built around how much you want to spend and how aggressively you want to scale. Manchester-led, rolling monthly with 14 days' notice.
Launch
Businesses starting paid ads or running on a single platform.
£395/month
- 1 platform (Meta or Google)
- Up to £1,500/month in ad spend managed
- Campaign build and audience setup
- Creative refresh once per month
- Conversion tracking setup
- Monthly performance report
Scale
Businesses ready to scale and run across multiple platforms.
£695/month
- Everything in Launch, plus:
- Up to 2 platforms (Meta, Google or TikTok)
- Up to £5,000/month in ad spend managed
- Weekly creative and copy iteration
- Landing page advice and optimisation
- Retargeting and lookalike audiences
- Bi-weekly strategy call
Performance
Businesses scaling hard across multiple platforms with serious budgets.
£1,150/month
- Everything in Scale, plus:
- Multi-platform (Meta, Google, TikTok)
- Up to £15,000/month in ad spend managed
- Dedicated ads strategist
- Creative production (statics + video)
- Conversion rate optimisation tests
- Weekly reporting and strategy calls
All prices exclude VAT unless stated otherwise. Ad spend is billed by you directly to the platforms, not by us. We recommend a minimum of £1,000/month in ad spend for meaningful results. All plans run on a rolling monthly basis from day one, cancellable with 14 days' notice.
Add-on services
Optional extras to make the most of your ad spend, billed alongside your monthly plan.
£750
Landing page build
A purpose-built landing page designed to convert your ad traffic, with A/B variants ready to test.
£350/mo
Creative pack
5 statics and 2 short-form videos per month, produced and shipped ready for your campaigns.
£400
Conversion tracking & GA4 setup
Server-side tracking, GA4 events and conversion API setup so you actually trust your numbers.
Taprave vs the alternatives
| Taprave | Typical agency | DIY / freelancer | |
|---|---|---|---|
| You own the ad account | Included | Partial | Included |
| Flat fee, no % of spend | Included | Not included | Included |
| Weekly creative testing | Included | Partial | Not included |
| Landing pages built for the ad | Included | Not included | Not included |
| Reports on ROAS + CPL, not clicks | Included | Not included | Partial |
| Will pause spend that isn't working | Included | Not included | Included |
| Rolling monthly from day one · 14 days' notice | Included | Not included | Included |
Marketing you can actually trust.
Four of the six promises we make every client, in writing, from day one. Nothing clever. Just how it should be.
No jargon, ever
Plain English reports and calls. If we say it, we can explain it.
Fixed monthly pricing
You know what you pay before you start. No surprise invoices.
Manchester-led
Your account is led and managed from Greater Manchester, with a named account lead responsible for strategy, quality and results.
Report every month
One page. What we did, what worked, what we're changing.
Sectors we've done this work in.
Questions, answered.
Google, Meta (Facebook and Instagram), and TikTok. We pick the platform that fits your customer, not the platform we feel like running.
We recommend at least £1,000 a month in ad spend to start, on top of our management fee. Less than that and the data is too thin to optimise properly.
No. Flat monthly management fee. Your ad budget goes straight to the platform on your own account.
Usually two to four weeks for early signal, six to eight to get to a steady, profitable cost per lead.
Yes. We'd rather pause than burn your money. That's the whole point of being on your side.
Always. We build in your own Google, Meta or TikTok ads account so every campaign, pixel and audience stays with you if you leave.
Yes, as an add-on. Sending ad traffic to a generic homepage is the fastest way to burn budget — a purpose-built landing page usually doubles conversion.
Yes. If you already have a creative team, we run the media buying and testing and hand the winners back for iteration.
Find out if your ads are paying back.
Free 20-minute call. We'll audit your current spend and tell you honestly what's working.