Same traffic. More customers.
The cheapest lead you'll ever get is the one you already earned. CRO is how you make the same media spend, the same SEO, the same email list turn into more revenue every quarter — without paying for it twice. Recent example: a Trafford Park B2B SaaS lifted trial signups 34% in 90 days without touching their ad spend.
- Research-led, not opinion-led
- A/B testing where volumes allow
- Landing page design
- UK GDPR compliant
From £545/mo· rolling monthly · 14 days' notice
Greater Manchester · UK-wide
Independent Manchester agency · Taprave Ltd · Companies House 15518364
Everything you need, nothing you don't.
Heuristic audit
A senior CRO strategist reviews every step of the funnel against 100+ conversion principles.
User research
Session recordings, heatmaps and short user interviews to find what's actually going wrong.
A/B testing
Prioritised experiments run with proper statistical rigour — no false wins.
Landing page design
Purpose-built pages for paid campaigns, offers and product launches.
Page speed & UX
Core Web Vitals and mobile UX fixes that quietly lift conversion on every page.
Reporting
Every test documented, win or lose, with the learning captured and applied.
A simple, calm process.
Audit
Heuristic review, analytics deep-dive and session recording analysis.
Prioritise
We rank hypotheses by expected impact, confidence and effort.
Test
Ship experiments or design-led changes, run them long enough to trust the result.
Ship the winners
Winners rolled out permanently, learnings applied elsewhere, next test queued.
Test rigorously. Ship confidently. Compound quarterly.
- Research-led — no 'best practice' opinions
- Proper statistical rigour on every test
- Every learning documented for future work
- Joined up with paid, SEO and analytics
- Runs on your stack — we don't lock you into a tool
Same traffic, nearly double the revenue.
DTC ecommerce, Shopify · £1,500 per month · 3 months
A DTC brand was paying to acquire traffic that leaked out at every step of checkout. We ran six tests across the product page, cart and checkout, killed the losers fast, and rolled the winners into the theme.
Product page to cart
Add-to-cart rate on the top 20 PDPs.
Cart to checkout
Progression from cart into Shopify checkout.
Overall conversion rate
Sessions to purchase, all traffic sources.
Illustrative example based on typical outcomes for this type of engagement. Individual results vary. Ask us on a call for de-identified figures from live clients under NDA.
Simple, transparent CRO plans.
Three tiers depending on traffic volume and ambition. Manchester-led, rolling monthly with 14 days' notice.
Optimise
Sites under 20k monthly sessions, ready for design-led wins.
£545/month
- Full heuristic audit at kick-off
- Hotjar or Clarity setup and monthly review
- 2 design-led improvements shipped per month
- Landing page copy and layout support
- Monthly report and next-quarter plan
Experiment
Sites with the traffic for a proper testing programme.
£1,150/month
- Everything in Optimise, plus:
- A/B testing tool set-up (VWO or Convert)
- 2 A/B tests running at any time
- User interviews — 3 per quarter
- 1 bespoke landing page per month
- Bi-weekly strategy calls
Compound
Ambitious teams turning CRO into a growth engine.
£2,200/month
- Everything in Experiment, plus:
- 4 A/B tests running at any time
- Personalisation and audience-based experiences
- 3 bespoke landing pages per month
- Full test learnings library, updated monthly
- Dedicated CRO lead and designer
- Weekly strategy calls
All prices exclude VAT unless stated otherwise. All plans run on a rolling monthly basis from day one, cancellable with 14 days' notice. Testing tool licences billed separately at cost.
Add-on services
Bolt on extras alongside any plan, billed as a one-off or with your monthly invoice.
£750
One-off CRO audit
A full heuristic and analytics audit with a 90-day prioritised roadmap. Credited if you move to a retainer.
£1,400
Landing page sprint
One-off design and build of a bespoke, conversion-focused landing page (copy included).
£450/ea
Extra A/B test
Additional hypothesised, designed and analysed A/B test beyond your plan allowance.
Taprave vs the alternatives
| Taprave | Typical agency | DIY / freelancer | |
|---|---|---|---|
| Research before hypothesis | Included | Not included | Not included |
| Proper statistical rigour | Included | Partial | Not included |
| Landing page design included | Included | Partial | Not included |
| Runs on your stack | Included | Partial | Included |
| Documented test library | Included | Not included | Not included |
| Rolling monthly from day one · 14 days' notice | Included | Partial | Included |
Marketing you can actually trust.
Four of the six promises we make every client, in writing, from day one. Nothing clever. Just how it should be.
No jargon, ever
Plain English reports and calls. If we say it, we can explain it.
Fixed monthly pricing
You know what you pay before you start. No surprise invoices.
Manchester-led
Your account is led and managed from Greater Manchester, with a named account lead responsible for strategy, quality and results.
Report every month
One page. What we did, what worked, what we're changing.
Sectors we've done this work in.
Questions, answered.
The unglamorous discipline of making the same traffic turn into more customers. Research, hypothesis, test, learn — on repeat. It's how you get compounding returns from marketing spend you're already making.
For statistically significant A/B testing, yes — usually 20,000+ monthly sessions or 500+ conversions a month per page. Below that, we run qualitative research and design-led changes instead of split tests.
GA4, Hotjar or Microsoft Clarity for behaviour. VWO or Convert for A/B testing. Optimizely or an in-house build for enterprise. All configured for UK GDPR consent.
First quick wins usually ship in weeks. Meaningful, tested lifts compound over 3–6 months. This is a programme, not a project.
No. Tests run client-side or via a testing tool with flicker prevention, and every change is QA'd on real devices before it goes live.
Yes — we can hand off implementation specs to your engineers, or ship the winning variant ourselves. Whichever works for your stack.
For a well-run programme, 15–40% lift in the tested funnel over 6 months is a reasonable expectation. Anyone promising a specific number up-front is guessing.
Yes. Dedicated conversion-focused landing pages are a big part of what we ship, particularly for paid campaigns.
Compound the traffic you already have.
Free 20-minute call. We'll open your analytics and show you the three highest-value tests we'd run first.