Full-funnel growth for online stores.
Traffic, conversion and retention — worked on together, not by three agencies who never speak. We run Shopping, Meta, SEO, email and CRO under one roof so nothing works against itself. Recent example: a Northern Quarter homewares brand went from £40k to £120k a month on Shopify in two quarters with the same product range.
- Shopify & Shopify Plus
- Google Shopping + Meta CAPI
- Klaviyo retention baked in
- CRO on your live store
From £595/mo· fixed monthly · no long lock-in
Greater Manchester · UK-wide
Independent Manchester agency · Taprave Ltd · Companies House 15518364
Full-funnel results, not channel-shaped ones.
+184%
revenue in 6 months
Shopping feed rebuild, Meta Advantage+ and a Klaviyo flow overhaul.
3.9x
blended ROAS across paid + retention
Post-purchase and winback flows now drive 34% of monthly revenue.
+72%
AOV after PDP redesign
New bundle logic, social proof stack and above-the-fold trust bar.
Everything you need, nothing you don't.
SEO & content
Category pages, PDP copy and blog content that ranks for the queries that convert.
Paid media
Google Shopping, Performance Max, Meta Advantage+, TikTok Shop where it fits.
Feed optimisation
Every SKU, every attribute, cleaned and enriched for the algorithms that matter.
Email & SMS
Klaviyo flows plus weekly campaigns. Usually the highest-ROI channel we run.
CRO on live store
PDP, cart and checkout tested continuously. Small wins, compounded.
Attribution & reporting
Enhanced conversions, server-side tagging and one dashboard for the whole store.
A simple, calm process.
Audit
We map traffic, conversion rate, AOV, LTV and margin, then identify the biggest levers.
Ship the foundations
Tracking, feed, flows, PDP fixes — the boring stuff that pays for the fun stuff.
Scale traffic
Paid, SEO and content all pointed at the winning products and margins.
Compound with retention
Email, SMS and post-purchase flows turn one order into three.
Built for margin, not just top-line revenue.
- Shopify specialists — we know the platform inside out
- One team on traffic, conversion and retention
- Feed and creative treated as first-class assets
- Reporting shows contribution margin, not just ROAS
- No lock-in — everything owned by your store
+184% revenue in 6 months
Fashion & accessories · Manchester
- →Shopping feed rebuilt with enriched attributes across 900+ SKUs
- →Meta Advantage+ campaigns replaced fragmented ad sets
- →Klaviyo overhaul lifted retention revenue from 12% to 34% of total
"The lift came from all three at once — the ads, the emails, the site changes. Everything pulled the same way for the first time."
Shopify stores we've built and scaled.
Recent Shopify and Shopify Plus builds — merchandising, PDP design, checkout and post-purchase all optimised for revenue, not just aesthetics.
Client names anonymised on request. Full case studies available under NDA.
Simple, transparent ecommerce plans.
Three tiers built around store size and ambition. UK-managed, no contracts after month 3.
Launch
Stores doing under £30k/month, ready to build momentum.
£595/month
- Google Shopping + one Meta campaign
- Feed audit and optimisation
- 3 core Klaviyo flows (welcome, cart, browse)
- Monthly PDP or category page rewrite
- Monthly performance report
Scale
Stores doing £30k–£150k/month, ready for full-funnel growth.
£1,150/month
- Everything in Launch, plus:
- Full paid stack (Shopping, PMax, Meta, TikTok)
- 8 Klaviyo flows + 4 monthly campaigns
- Bi-weekly PDP / cart CRO tests
- SEO for 6 category & 12 product pages
- Server-side tagging and enhanced conversions
- Bi-weekly strategy calls
Enterprise
Brands doing £150k+/month or on Shopify Plus.
£2,450/month
- Everything in Scale, plus:
- Dedicated growth pod (strategist, media buyer, CRO, retention)
- Advanced feed management and multi-region catalogues
- 12+ Klaviyo flows and 8 monthly campaigns
- Full CRO programme with monthly experiments
- Custom BI dashboard with margin reporting
- Weekly strategy calls
All plans run on a rolling monthly basis after an initial 3-month commitment. Media spend is billed separately, direct from your ad accounts.
Add-on services
Bolt on extras alongside any plan, billed as a one-off or with your monthly invoice.
£650
One-off store audit
Full technical, conversion and retention audit with a prioritised 90-day plan.
£1,400
PDP redesign sprint
One-off sprint to rebuild your product page template with new modules and trust stack.
£350/ea
Extra Klaviyo flow
Additional automated flow built and A/B tested (winback, VIP, replenishment, etc.).
Taprave vs the alternatives
| Taprave | Typical agency | DIY / freelancer | |
|---|---|---|---|
| One team on paid + email + CRO | |||
| Feed optimisation as standard | |||
| Klaviyo retention flows built in | |||
| Server-side tagging option | |||
| Margin-aware reporting | |||
| Fixed monthly fee, no lock-in |
Marketing you can actually trust.
Four promises we make every client, in writing, from day one. Nothing clever. Just how it should be.
No jargon, ever
Plain English reports and calls. If we say it, we can explain it.
Fixed monthly pricing
You know what you pay before you start. No surprise invoices.
UK-based team
Answered by real people in Manchester. Same team every month.
Report every month
One page. What we did, what worked, what we're changing.
Sectors we've done this work in.
Questions, answered.
Shopify and Shopify Plus by default. We also work on WooCommerce, BigCommerce and headless setups on request.
Yes — that's the point. Sending more traffic to a leaky store is expensive. We work on the funnel and the feed at the same time.
Only if it's actually holding you back. Often a proper CRO sprint on the existing theme gets you 80% of the gain at 20% of the cost.
Feed strategy is core to what we do. Every SKU, every attribute, optimised for the algorithm and the merchandiser.
Yes — Klaviyo, Omnisend, Mailchimp. Welcome, abandoned cart, browse, post-purchase, winback. Usually 20-40% of total revenue for our clients.
Depends on margin, price point and category. We'll be honest at the discovery call about what's realistic. Anyone promising you a specific number before looking at your data is guessing.
Yes — via our media production team, or as an add-on. Good photography is often the single biggest conversion lever.
We recommend at least £2,000/month in media for meaningful data velocity, but there's no strict floor.
Grow the whole funnel, not just the ad spend.
Free 15-minute call. We'll open your store, ad accounts and Klaviyo live and show you the biggest three levers.