Know exactly where the money is coming from.
Most businesses are flying blind — half the tracking is broken, half the reports lie. We put in the plumbing to measure what actually matters, then build the dashboards that make decisions obvious. Recent example: a Salford Quays DTC brand recovered 62% of missing Meta conversions after we rolled out server-side tagging for iOS 17.
- GA4 done properly
- UK GDPR compliant
- Revenue attribution, not vanity
- One dashboard per audience
From £345/mo· rolling monthly · 14 days' notice
Greater Manchester · UK-wide
Independent Manchester agency · Taprave Ltd · Companies House 15518364
Everything you need, nothing you don't.
GA4 build or rebuild
Events, conversions, filters, cross-domain and enhanced ecommerce configured properly.
Consent & UK GDPR
Compliant cookie banner, consent mode v2, IP anonymisation, data retention configured.
Ad platform tracking
Google, Meta, LinkedIn and TikTok pixels — event schema aligned across every channel.
Server-side tagging
Optional stack that future-proofs measurement against browser restrictions (Command tier).
Dashboards
Looker Studio dashboards for board, marketing and sales. One page each, no clutter.
Monthly review
A written interpretation of what changed and what to do about it — not just a screenshot dump.
A simple, calm process.
Audit
We map every source of truth and every point where the tracking is lying to you.
Rebuild the plumbing
Tags, events, consent, integrations — done once, done right.
Ship the dashboards
One dashboard per audience, live-linked, ready to share.
Interpret monthly
You get a written analyst's view, not just numbers.
Analytics that answer the question 'where do we spend next?'
- GA4 configured properly — not the default template
- First-party data joined up with your CRM where possible
- UK GDPR and consent handled from the start
- Dashboards designed for humans, not analysts
- Owned by you — no vendor lock-in
Where the leads really come from — and what to stop paying for.
Multi-location healthcare clinic · £900 setup + £600 per month · 60 days
A multi-location clinic could not tell which marketing channel was driving bookings. Direct traffic looked huge because attribution was broken. We rebuilt GA4, added call tracking and connected the CRM, then rewrote the monthly report.
Attribution gaps closed
Traffic reclassified to real sources after cleanup.
Organic contribution
Now correctly credited across sessions and revenue.
Wasted ad spend identified
Reallocated to campaigns actually driving bookings.
Illustrative example based on typical outcomes for this type of engagement. Individual results vary. Ask us on a call for de-identified figures from live clients under NDA.
Simple, transparent analytics plans.
Three tiers depending on the size of your stack. Manchester-led, rolling monthly with 14 days' notice.
Foundation
Businesses that need tracking they can trust.
£345/month
- GA4 audit and rebuild
- Google Tag Manager setup
- Consent banner (UK GDPR compliant)
- Up to 15 conversion events tracked
- One Looker Studio dashboard
- Monthly performance summary
Growth
Businesses running multiple paid channels.
£595/month
- Everything in Foundation, plus:
- Ad platform tracking (Google, Meta, LinkedIn)
- Enhanced conversions and CRM integration
- Up to 40 conversion events tracked
- Three dashboards (board / marketing / sales)
- Quarterly team training
- Monthly written analyst review
Command
Brands where measurement drives real decisions.
£995/month
- Everything in Growth, plus:
- Server-side tagging (Google Cloud Run)
- Full revenue attribution model
- Custom BI integration (BigQuery, Looker, PowerBI)
- Call tracking and offline conversion imports
- Dedicated analytics lead
- Bi-weekly review calls
All prices exclude VAT unless stated otherwise. All plans run on a rolling monthly basis from day one, cancellable with 14 days' notice. Existing implementations audited and fixed as part of onboarding.
Add-on services
Bolt on extras alongside any plan, billed as a one-off or with your monthly invoice.
£495
One-off tracking audit
A full audit of your current setup with a prioritised fix list. Credited if you move to a retainer.
£1,800
Server-side tagging build
One-off build of a server-side container on Google Cloud Run with core tags migrated.
£450/ea
Custom dashboard
Additional bespoke Looker Studio dashboard beyond your plan allowance.
Taprave vs the alternatives
| Taprave | Typical agency | DIY / freelancer | |
|---|---|---|---|
| GA4 configured properly | Included | Partial | Not included |
| UK GDPR consent baked in | Included | Partial | Not included |
| Server-side tagging option | Included | Not included | Not included |
| Revenue attribution model | Included | Not included | Not included |
| Written analyst review | Included | Not included | Not included |
| Rolling monthly from day one · 14 days' notice | Included | Partial | Included |
Marketing you can actually trust.
Four of the six promises we make every client, in writing, from day one. Nothing clever. Just how it should be.
No jargon, ever
Plain English reports and calls. If we say it, we can explain it.
Fixed monthly pricing
You know what you pay before you start. No surprise invoices.
Manchester-led
Your account is led and managed from Greater Manchester, with a named account lead responsible for strategy, quality and results.
Report every month
One page. What we did, what worked, what we're changing.
Sectors we've done this work in.
Questions, answered.
GA4 is one input. We stitch it together with ad platforms, your CRM and (where possible) revenue data so you can see the whole picture, not fragments.
Yes. GA4 is now the only supported version, and most setups we inherit are broken. We fix events, conversions, filters and cross-domain tracking properly.
Every setup ships with a compliant consent banner, server-side tagging where it helps, and IP anonymisation. UK GDPR by default.
In most cases yes. We use a mix of first-party tracking, UTM discipline and — for e-commerce — enhanced conversions to give you a defensible ROI figure per channel.
Yes. Looker Studio for most clients, or piped into whatever BI tool you already use. One dashboard per audience — board, marketing, sales.
Included on Growth and Command. A 60-minute walkthrough per quarter and a Loom library of how-tos.
Available on Command. It future-proofs measurement against browser restrictions and improves attribution accuracy.
Yes — the one-off audit add-on covers exactly that, and the fee is credited if you move onto a retainer.
Stop guessing. Start measuring.
Free 20-minute call. We'll open your GA4 live and show you what's broken in ten minutes flat.