Full-funnel growth for DTC brands that mean it.
One team for Shopify, SEO, paid ads, email and CRO. So the numbers on the P&L match the numbers in the dashboard.
- Shopify builds and re-platforms
- Google, Meta and TikTok ads managed
- Klaviyo email & SMS flows that ship revenue
- CRO on PDPs, collections and checkout
From £495/mo· fixed monthly · no long lock-in
Greater Manchester · UK-wide
Independent Manchester agency · Taprave Ltd · Companies House 15518364
Results from real UK DTC brands.
3.8x
return on ad spend
Full-funnel Meta + Google, backed by Klaviyo flows.
+41%
conversion rate on PDPs
PDP redesign, size guide, reviews and shipping clarity.
£38
avg email revenue per subscriber
Welcome, browse abandon, cart abandon and post-purchase flows.
Everything you need, nothing you don't.
Shopify build & optimisation
New builds, re-platforms and ongoing Shopify dev — themes, apps, checkout and Shop Pay.
Ecommerce SEO
Collection page architecture, product schema, internal linking and content clusters that rank.
Paid social & search
Meta, Google, TikTok — full-funnel campaigns held to a ROAS or contribution margin target.
Email & SMS (Klaviyo)
Welcome, abandon, post-purchase, winback and campaign calendar — 25%+ of revenue for most stores.
CRO on the buying journey
PDP, cart and checkout tests that lift conversion without breaking brand.
Attribution & analytics
GA4, server-side tracking and TripleWhale-style views so ad platforms don't take all the credit.
A simple, calm process.
Store audit
Analytics, ads, email, site and P&L. Where's the money actually leaking?
90-day plan
Two or three big bets — the ones that move ROAS, AOV or LTV, not vanity metrics.
Ship & test
Weekly ad iterations, monthly CRO tests, quarterly bigger site work.
Scale what works
Double down on winners, retire what doesn't. Reported in language your CFO understands.
One team, one P&L view.
- Site, ads and email under one roof — one line of accountability
- ROAS and contribution margin, not vanity revenue
- Real Shopify devs, not just marketers who install apps
- Klaviyo & Google Partner-level execution
- Rolling monthly after an initial 3-month engagement
3.8x return on ad spend, 90 days
DTC skincare · Manchester
- →PDP redesign lifted mobile conversion 41%
- →Klaviyo programme rebuilt — 28% of revenue by month 3
- →Meta + Google restructured around contribution margin, not ROAS
"We had three agencies pointing at each other every month. One team on site, ads and email fixed the arguments and doubled our email revenue in the first quarter."
Ecommerce growth packages.
Three tiers built around store scale. UK-managed, no contracts after month 3.
Launch
Newer stores doing under £30k/month, focused on getting foundations right.
£495/month
- Shopify audit & optimisation
- Basic paid ads management (£2k spend)
- Core Klaviyo flows (welcome, abandon)
- Monthly report
- GA4 tracking setup
Growth
Established stores doing £30k–£150k/month, scaling paid + email.
£1,295/month
- Everything in Launch, plus:
- Google & Meta Ads (up to £15k/mo managed)
- Full Klaviyo programme (flows + campaigns)
- Ecommerce SEO
- CRO tests on PDPs
- Bi-weekly strategy call
Scale
Stores doing £150k+/month ready to scale beyond one channel.
£2,495/month
- Everything in Growth, plus:
- Multi-platform ads (Google, Meta, TikTok)
- Server-side tracking & attribution
- Dedicated CRO squad
- Weekly strategy calls
- Quarterly on-site brand session
Ad spend billed separately, direct to platforms. Shopify builds and photography quoted per project.
Add-on services
Bolt on extras alongside any plan.
from £8,500
New Shopify build
Full new Shopify build — theme, PDPs, checkout, apps and integrations. Handover in 6–10 weeks.
£1,250
Product photography day
Half-day studio shoot: PDP-ready product photography plus lifestyle assets for ads and email.
from £3,950
Brand refresh
Logo, palette, type and brand guidelines rolled out across site, packaging and paid social.
£850
Content sprint
6 SEO-optimised articles for your blog / journal, written in your brand tone.
Taprave vs the alternatives
| Taprave | Typical agency | DIY / freelancer | |
|---|---|---|---|
| One team for site, ads, email & CRO | |||
| Real Shopify devs on the team | |||
| ROAS & contribution margin, not revenue | |||
| Server-side tracking & attribution | |||
| Klaviyo Partner-level execution | |||
| Rolling monthly after 3 months |
Marketing you can actually trust.
Four promises we make every client, in writing, from day one. Nothing clever. Just how it should be.
No jargon, ever
Plain English reports and calls. If we say it, we can explain it.
Fixed monthly pricing
You know what you pay before you start. No surprise invoices.
UK-based team
Answered by real people in Manchester. Same team every month.
Report every month
One page. What we did, what worked, what we're changing.
Sectors we've done this work in.
Questions, answered.
No. Shopify is where most of our new builds land, but we also work with WooCommerce, BigCommerce and headless stacks. We'll recommend a platform based on your catalogue, margins and team.
Yes. That's usually the point — one team owning site, ads, email and analytics means the numbers actually line up.
ROAS, contribution margin and customer LTV — not just top-line revenue. We tell you before we start which numbers we're going to move.
Yes. We produce PDP-ready product photography, lifestyle imagery and short-form video in Manchester.
Both. Our sweet spot is DTC brands doing £30k–£500k/month, but we also work with B2B trade portals and subscription businesses.
Free store audit — no obligation.
Give us 20 minutes with your site, ad accounts and Klaviyo. We'll show you the top 3 levers before you commit to anything.