Taprave
Home
Marketing for ecommerce

Full-funnel growth for DTC brands that mean it.

One team for Shopify, SEO, paid ads, email and CRO. So the numbers on the P&L match the numbers in the dashboard.

  • Shopify builds and re-platforms
  • Google, Meta and TikTok ads managed
  • Klaviyo email & SMS flows that ship revenue
  • CRO on PDPs, collections and checkout

From £595/mo· rolling monthly · 14 days' notice

Free store audit

Free store audit

Reply within 1 working day. No hard sell.

Greater Manchester · UK-wide

Independent Manchester agency · Taprave Ltd · Companies House 15518364

What is included

Everything you need, nothing you don't.

Shopify build & optimisation

New builds, re-platforms and ongoing Shopify dev — themes, apps, checkout and Shop Pay.

Ecommerce SEO

Collection page architecture, product schema, internal linking and content clusters that rank.

Paid social & search

Meta, Google, TikTok — full-funnel campaigns held to a ROAS or contribution margin target.

Email & SMS (Klaviyo)

Welcome, abandon, post-purchase, winback and campaign calendar — 25%+ of revenue for most stores.

CRO on the buying journey

PDP, cart and checkout tests that lift conversion without breaking brand.

Attribution & analytics

GA4, server-side tracking and TripleWhale-style views so ad platforms don't take all the credit.

How it works

A simple, calm process.

01

Store audit

Analytics, ads, email, site and P&L. Where's the money actually leaking?

02

90-day plan

Two or three big bets — the ones that move ROAS, AOV or LTV, not vanity metrics.

03

Ship & test

Weekly ad iterations, monthly CRO tests, quarterly bigger site work.

04

Scale what works

Double down on winners, retire what doesn't. Reported in language your CFO understands.

One team, one P&L view.
Why us

One team, one P&L view.

  • Site, ads and email under one roof — one line of accountability
  • ROAS and contribution margin, not vanity revenue
  • Real Shopify devs, not just marketers who install apps
  • Experience delivering campaigns across Klaviyo and Google Ads
  • Rolling monthly from day one · 14 days' notice
Before you scale spend

The numbers a useful ecommerce plan connects.

Contribution margin after product, fulfilment, discount, payment and acquisition costs.
Conversion rate by device, traffic source and landing-page type rather than one store-wide average.
Average order value and the effect of bundles, thresholds and merchandising on margin.
New-customer acquisition cost compared with repeat purchase behaviour and realistic lifetime value.
Email and SMS revenue separated into genuinely incremental flows and campaign demand capture.
Stock, fulfilment and customer-service capacity before campaigns are asked to increase order volume.
Pricing

Ecommerce growth pricing

Ecommerce marketing support starts from £595/month. See the full plans, inclusions and add-ons on our ecommerce marketing page.

Optional extras

Optional ecommerce projects

Available alongside an ecommerce plan or as separately quoted project work. All prices exclude VAT unless stated otherwise.

from £1,499 + VAT

Shopify or WooCommerce store — from £1,499 + VAT

Entry-level store: theme customisation, up to 20 products, payment setup, basic shipping setup, core policy pages, mobile optimisation, analytics setup, email capture, training and handover. Larger catalogues, migrations, subscriptions, advanced integrations and custom checkout requirements are quoted separately.

Tailored quote

Tailored ecommerce build

Fixed written quotation after a short discovery call — for larger catalogues, Shopify Plus, migrations, subscriptions, advanced integrations and custom checkout.

Get a tailored ecommerce quote

£1,250 + VAT

Product photography day

Half-day studio shoot: PDP-ready product photography plus lifestyle assets for ads and email.

Tailored quote

Full brand identity or rebrand

Rebrand strategy, identity design, and brand-system rollout across site, packaging and paid social. Scoped and priced in discovery.

£850 + VAT

Content sprint

6 SEO-optimised articles for your blog / journal, written in your brand tone.

How we compare

Taprave vs the alternatives

TapraveTypical agencyDIY / freelancer
One team for site, ads, email & CROIncludedPartialNot included
Real Shopify devs on the teamIncludedPartialNot included
ROAS & contribution margin, not revenueIncludedNot includedNot included
Server-side tracking & attributionIncludedPartialNot included
Klaviyo flows and campaigns managed as part of your ecommerce strategyIncludedPartialNot included
Rolling monthly from day one · 14 days' noticeIncludedNot includedIncluded
The Taprave Pledge

Marketing you can actually trust.

Four of the six promises we make every client, in writing, from day one. Nothing clever. Just how it should be.

No jargon, ever

Plain English reports and calls. If we say it, we can explain it.

Fixed monthly pricing

You know what you pay before you start. No surprise invoices.

Manchester-led

Your account is led and managed from Greater Manchester, with a named account lead responsible for strategy, quality and results.

Report every month

One page. What we did, what worked, what we're changing.

Who this is for

Sectors we've done this work in.

DTC skincare & beautyFashion & apparelHomeware & interiorsFood & drinkHealth & supplementsSubscription boxesB2B trade portals
FAQ

Questions, answered.

No. Shopify is where most of our new builds land, but we also work with WooCommerce, BigCommerce and headless stacks. We'll recommend a platform based on your catalogue, margins and team.

Yes. That's usually the point — one team owning site, ads, email and analytics means the numbers actually line up.

ROAS, contribution margin and customer LTV — not just top-line revenue. We tell you before we start which numbers we're going to move.

Yes. We produce PDP-ready product photography, lifestyle imagery and short-form video in Manchester.

Both. Our sweet spot is DTC brands doing £30k–£500k/month, but we also work with B2B trade portals and subscription businesses.

Free store audit — no obligation.

Give us 20 minutes with your site, ad accounts and Klaviyo. We'll show you the top 3 levers before you commit to anything.