Taprave
Home
Marketing for trades

Fewer directory fees, more of your own leads.

Websites, local SEO and Google Ads built for boiler engineers, sparkies, roofers and builders — so the phone rings and the diary fills without paying Checkatrade every month.

  • Local SEO across every postcode you cover
  • Google Ads for emergency & high-value jobs
  • Simple sites customers trust in 6 seconds
  • Missed-call and enquiry follow-up automation

From £295/mo· rolling monthly · 14 days' notice

Free lead review

Free lead review

Reply within 1 working day. No hard sell.

Greater Manchester · UK-wide

Independent Manchester agency · Taprave Ltd · Companies House 15518364

What is included

Everything you need, nothing you don't.

Local SEO by postcode

Landing pages for each service × area you cover, so you rank where you actually work.

Google Business Profile

Set up properly, kept current with photos, posts and review replies.

Google & Meta Ads

Emergency call-outs, planned work — different campaigns, both accountable to job value.

Simple, fast websites

Six-second trust: photos of your work, your team, and one clear call to action.

Missed-call automation

Every missed call gets an instant text back so you never lose the job.

Clear reporting

Leads by area, by service, by campaign. Not vanity metrics.

How it works

A simple, calm process.

01

Job audit

We look at your best and worst jobs to work out which ones to feed more of.

02

Local build

Site fixes, GBP set up, service × area pages, tracking wired in.

03

Turn on the tap

Google Ads for emergency work, SEO compounding for planned work.

04

Tune monthly

Real conversation, real numbers, no jargon dashboards.

Trade marketing that respects your time.
Why us

Trade marketing that respects your time.

  • Every plan tied to jobs and revenue, not clicks
  • Rolling monthly from day one · 14 days' notice
  • One WhatsApp thread, not five account managers
  • No jargon, no dashboards you'll never open
  • Straight advice on when to pause spend, not just when to add it
Before you add another directory

Build an owned lead route around the jobs you want.

Separate emergency call-outs from considered, higher-value projects; they require different pages and campaigns.
Show real work, coverage, accreditations and response expectations where a homeowner makes the shortlist.
Use service areas the team can actually cover profitably instead of publishing every nearby postcode.
Track calls and quote forms by service, area and campaign rather than counting all contacts equally.
Send missed calls an immediate acknowledgement and give one person responsibility for follow-up.
Feed won-job value back into marketing so the cheapest lead does not automatically look like the best lead.
Pricing

Trade marketing packages.

Three tiers built around how many vans, engineers or crews you're trying to keep busy.

Local

One-van sole traders serving a single town or two.

£295/month

  • Google Business Profile management
  • Local SEO for top 5 services
  • Missed-call automation
  • Review request flow
  • Monthly report
Most popular

Growth

Small firms (3–10 engineers) covering multiple postcodes.

£595/month

  • Everything in Local, plus:
  • Google Ads managed (up to £2k/mo spend)
  • Landing pages for 5 service × area combos
  • SEO for 10+ postcodes
  • WhatsApp enquiry flow
  • Monthly strategy call

Multi-crew

Firms with 10+ engineers or multiple depots.

£1,195/month

  • Everything in Growth, plus:
  • Google & Meta Ads (up to £6k/mo managed)
  • 20+ landing pages by area & service
  • Dedicated account lead
  • Bi-weekly reporting call
  • CRM & lead scoring setup

All prices exclude VAT unless stated otherwise. Ad spend billed separately, direct to Google / Meta. We manage it, you own the account.

Optional extras

Add-on services

Bolt on extras alongside any plan. All prices exclude VAT unless stated otherwise.

from £799 + VAT

New website

The starting price covers a straightforward brochure website. Service × area landing pages, quote forms, click-to-call and photography are quoted to scope.

View website options

£750 + VAT

On-site photography day

Half-day shoot of the team, vans and a live job — for use across web, ads and Google Business.

£450 + VAT

Full tracking setup

Call tracking, form tracking and revenue attribution so you know which leads paid off.

How we compare

Taprave vs the alternatives

TapraveTypical agencyDIY / freelancer
Own the leads, not rent themIncludedPartialNot included
Local SEO by postcodeIncludedPartialNot included
Missed-call automation includedIncludedNot includedNot included
One team for site, SEO, ads & trackingIncludedNot includedNot included
Reports you can read in 2 minutesIncludedNot includedIncluded
Rolling monthly from day one · 14 days' noticeIncludedNot includedIncluded
The Taprave Pledge

Marketing you can actually trust.

Four of the six promises we make every client, in writing, from day one. Nothing clever. Just how it should be.

No jargon, ever

Plain English reports and calls. If we say it, we can explain it.

Fixed monthly pricing

You know what you pay before you start. No surprise invoices.

Manchester-led

Your account is led and managed from Greater Manchester, with a named account lead responsible for strategy, quality and results.

Report every month

One page. What we did, what worked, what we're changing.

Who this is for

Sectors we've done this work in.

Boiler & heating engineersElectriciansPlumbersRoofersBuilders & extensionsKitchen & bathroom fittersLandscapersEV charger installers
FAQ

Questions, answered.

Both. Our Local tier is built for one-van sole traders; Growth and Multi-crew are for firms with 3–20+ engineers or fitters.

Long term, yes — because those enquiries are yours, not rented. Short term we usually run alongside them and shift the mix as your own pipeline grows.

Boiler and heating engineers, electricians, roofers, plasterers, kitchen and bathroom fitters, builders, landscapers and specialist trades like EV charger installers.

Different funnels. Emergency work (boiler breakdowns, blocked drains) runs on Google Ads with a click-to-call. Planned work (rewires, kitchens, extensions) runs on SEO and quote request forms.

Yes — for most trades this is the single highest-leverage lever. It's included in every tier.

Free lead review for your trade business.

20 minutes. We'll look at your site, GBP and directory spend and show you how to shift more leads to your own name.