Taprave
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HR & Compliance SaaS · UK

Luwasuite: building the digital foundation for a growing HR and compliance platform.

Positioning, website, lead-generation infrastructure and CRM automation for a UK SaaS entering the sponsor licence and workforce compliance market.

Commercial traction

Where Luwasuite is today.

Figures reflect the state of the Luwasuite platform on 11 July 2026, taken from the redacted screenshots shown below.

219

Platform users

Across organisations using Luwasuite for HR and compliance workflows.

28

Active subscriptions

Recorded on the Luwasuite platform as of 11 July 2026.

136

Inbound opportunities

Managed through the automated lead and follow-up pipeline.

23New accounts in the last 30 days
81Unique organisations
248Employees represented across registered organisations
The challenge

Launching a compliance SaaS into a legacy category.

  • A new UK HR and compliance SaaS entering a category dominated by legacy providers.
  • No public-facing positioning, marketing site or lead-generation infrastructure at launch.
  • Sales relied on ad-hoc outreach with no shared CRM view of inbound activity.
  • Complex, regulated feature set (sponsor licence, right to work, CQC) needed clear plain-English framing.
What Taprave delivered

The full digital foundation, end to end.

Brand positioning and messaging framework
Website design and development (marketing site)
Conversion-focused page structure across product, pricing and sponsor-licence pages
SEO foundations — site structure, schema and service pages
Sales and marketing assets (decks, one-pagers, launch collateral)
Lead capture and CRM workflow
Content and social campaign support
Luwasuite Instagram profile grid showing educational and product-led content covering sponsor compliance, HR risks and product features, with follower stats de-emphasised.
A selection of educational and product-led content created for Luwasuite’s Instagram presence.
Step 1 · Social content system

A consistent content engine for a regulated category.

Taprave developed Luwasuite’s social identity and ongoing content system, covering sponsor compliance, HR risks, product education and timely industry topics.

Step 2 · Paid lead generation

Two campaigns, 80 leads at roughly £14 per lead.

Taprave planned and managed paid campaigns for Luwasuite. The two visible campaigns generated 80 leads at approximately £14 per lead.

Meta Ads campaign dashboard for Luwasuite showing MAY 22ND CAMPAIGN with 15 leads at £14.39 cost per lead and Luwasuite 4th March with 65 leads at £14.10 cost per lead, with campaign creative thumbnails blurred.
Campaign dashboard showing 15 leads at £14.39 per lead and 65 leads at £14.10 per lead.
Step 3 · CRM & platform

From inbound lead to active subscription.

Every lead flows into an automated CRM pipeline, converts into an organisation on the platform, and lands in the compliance dashboard. Names, company details, emails and phone numbers have been redacted.

Luwasuite CRM opportunities board showing the Luwasuite2.0 Inbound Leads pipeline with 136 opportunities across new lead, first, second and third call attempt columns, with lead details redacted.
Luwasuite2.0 inbound leads pipeline — 136 opportunities across the automated follow-up stages (redacted).
Luwasuite platform organisations table showing 83 total organisations, 28 active subscriptions, 3 on trial and 248 employees, with client details redacted.
Platform administration — 83 total organisations, 28 active subscriptions, 3 on trial, 3 pending approval, 248 employees represented (redacted).
Luwasuite compliance dashboard screenshot with employee names and identifying details redacted.
Luwasuite compliance dashboard — sponsor licence status, workforce and risk distribution (redacted).

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